Founded in 2012 by a team of four passionate professionals, Cliché has risen from a small group activity into Asia’s most prominent promoter, label and booking agency.

Today, we can offer a wide array of music performances and events related services for professionals around Hong Kong and the rest of Asia, whether you need to create a specific atmosphere for your venue, hire artists / DJs, organise corporate / personal events or benefit from a solid artistic direction for your venue.

As of late 2017, Cliché is proud to count as clients:

  • Peninsula Hotel (Kowloon)
  • Pullmann Hotel (Skye, Causeway Bay)
  • The Mira Hotel (Vibes, Kowloon)
  • Jinjuu (LKF)
  • Honi Honi (LKF)
  • Potato Head Hong Kong (Sai Yin Pun)

Cliché handles Asia and Middle East bookings and tours for a carefully chosen roster of international artists. The team is followed by a large crowd in Asia and has built a reputation as a promoter who brings music lovers together, making them discover emerging local and international artists, in a friendly and uplifting atmosphere.

In Summer 2016, we have opened our first club in Hanoi named “Savage