Founded in 2012 by a team of four passionate professionals, Cliché has risen from a small group activity into Asia’s most prominent promoter, label and booking agency in less than 4 years.

Today, we can offer a wide array of music performances and events related services for professionals around Asia, whether you need to create a specific atmosphere for your venue, hire artists / DJs, organise corporate events or benefit from a proper artistic direction for your venue.

Cliché handles Asia and Middle East bookings and tours for a carefully chosen roster of international artists. The team is followed by a large crowd in Asia and has built a reputation as a promoter who brings music lovers together, making them discover emerging local and international artists, in a friendly and uplifting atmosphere.

In Summer 2016 we have opened our first club in Hanoi named “Savage